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Guidance

Image
  • Before taking out a phone/camera, make sure the activity leader is happy for you to do so.
  • Check that those being photographed give their verbal consent.
  • Make sure the activity looks real and candid, avoid a 'staged' look.
  • Point of view (POV) perspectives work well.
  • Identify the purpose of the image.
  • Ensure there is good lighting.
  • Take a mixture of portrait and landscape orientation.
  • Don't zoom, instead stand closer.
Video
  • Before taking out a phone/camera, make sure the activity leader is happy for you to do so.
  • Check that those being recorded give their verbal consent.
  • Stand with a neutral, quiet background.
  • Make sure there's good lighting so we can see you!
  • If speaking to the camera, ensure shoulders and face are visible.
  • Ensure everyone captured is wearing either plain civilian clothing or uniform worn correctly.
  • Use any appropriate props.
  • Speak clearly.
  • Record your video in portrait orientation.
Quote or comment
  • Make it catchy and to the point.
  • Imagine the reader is not aware of the RAF Air Cadets or what we do.
  • Check your spelling and grammar.
Article
  • Identify the objective of the article e.g. to raise awareness, showcase a new skill, or celebrate success.
  • Who's the target audience?
  • Research facts or quotes that reinforce your article.
  • Plan the structure.