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Guidance
Image
- Before taking out a phone/camera, make sure the activity leader is happy for you to do so.
- Check that those being photographed give their verbal consent.
- Make sure the activity looks real and candid, avoid a 'staged' look.
- Point of view (POV) perspectives work well.
- Identify the purpose of the image.
- Ensure there is good lighting.
- Take a mixture of portrait and landscape orientation.
- Don't zoom, instead stand closer.
Video
- Before taking out a phone/camera, make sure the activity leader is happy for you to do so.
- Check that those being recorded give their verbal consent.
- Stand with a neutral, quiet background.
- Make sure there's good lighting so we can see you!
- If speaking to the camera, ensure shoulders and face are visible.
- Ensure everyone captured is wearing either plain civilian clothing or uniform worn correctly.
- Use any appropriate props.
- Speak clearly.
- Record your video in portrait orientation.
Quote or comment
- Make it catchy and to the point.
- Imagine the reader is not aware of the RAF Air Cadets or what we do.
- Check your spelling and grammar.
Article
- Identify the objective of the article e.g. to raise awareness, showcase a new skill, or celebrate success.
- Who's the target audience?
- Research facts or quotes that reinforce your article.
- Plan the structure.